Brevo WooCommerce Integration: Sync Your Store in 10 Minutes

WooCommerce powers more online stores than any other ecommerce platform — and pairing it with Brevo gives small-to-mid-size stores professional marketing automation at a fraction of Klaviyo or Mailchimp prices. The official Brevo for WooCommerce plugin syncs customers, orders, and products in real-time, enabling abandoned cart recovery, post-purchase sequences, and behavior-based segmentation that previously required expensive enterprise tools.

This guide walks through the complete integration setup — from plugin installation to your first automated cart recovery workflow. The whole process takes about 10 minutes for a working store.

Brevo Email Marketing Tutorial for Beginners — step-by-step walkthrough of the platform basics.

What the Brevo WooCommerce Plugin Does

Unlike the basic Brevo WordPress plugin (which handles only newsletter forms and SMTP), the WooCommerce-specific plugin adds:

• Real-time customer sync — new buyers automatically appear in your Brevo contact list
• Order data sync — purchase history, order totals, product details flow into Brevo
• Abandoned cart tracking — Brevo detects when users add items to cart but don't complete checkout
• Newsletter opt-in at checkout — GDPR-compliant subscription checkbox
• Tracker installation — monitors site behavior for segmentation and triggers
• Transactional email override — sends order confirmations through Brevo SMTP

The plugin is free, maintained directly by Brevo, and trusted by over 600,000 businesses worldwide.

Step 1: Prerequisites Check

Before installing, confirm:

• WordPress 4.3 or higher (current Brevo plugin supports up to WordPress 6.8.3)
• WooCommerce plugin already installed and activated
• A Brevo account (free signup at brevo.com if you don't have one yet)
• Your Brevo API key v3 (get it from SMTP & API in your Brevo dashboard)
• Whitelisted Brevo IPs in your firewall (if your host has strict outbound rules)

Also worth doing first: clear your WordPress cache and browser cache. Cached configurations can cause weird connection errors during initial plugin setup.

Step 2: Install the Brevo for WooCommerce Plugin

In your WordPress admin dashboard:

1. Navigate to Plugins > Add New
2. Search for "Brevo for WooCommerce" (note: this is different from the basic Brevo plugin)
3. Look for the plugin with the green Brevo logo
4. Click Install Now, then Activate

After activation, a new menu item appears under WooCommerce called "Brevo." This is where you'll do all the integration configuration.

Step 3: Connect Your WooCommerce Store to Brevo

Navigate to WooCommerce > Brevo in your WordPress sidebar. Click Connect your account. You'll be redirected to Brevo's authorization page.

Log in to your Brevo account (or sign up free if needed) and click Allow access to grant the WordPress plugin permission to read and write data. You'll be redirected back to WordPress with the connection confirmed.

Click Activate on the plugin's main screen to start the synchronization. The initial sync of existing customers and orders runs in the background — for stores with thousands of orders, give it 15 to 30 minutes to complete.

Step 4: Configure Plugin Settings

Inside WooCommerce > Brevo > Settings, you'll find several configuration sections:

Newsletter Opt-in at Checkout: Enable the "Subscribe to our newsletter" checkbox on the WooCommerce checkout page. Choose double opt-in (recommended for GDPR) or single opt-in. Select which Brevo list new subscribers should be added to.

Order Confirmation Email Override: Enable this to send WooCommerce order confirmations through Brevo SMTP. This is highly recommended — Brevo's deliverability beats WordPress's default wp_mail() function dramatically.

Tracker Installation: Enable Brevo's tracking pixel installation. This monitors page visits, cart additions, and checkout completions, generating events that automation workflows can react to.

Abandoned Cart Tracking: Enable abandoned cart detection. Once enabled, Brevo logs when a logged-in user adds items to cart and exits without completing checkout. These events trigger your abandoned cart automation workflow.

Contact Sync Settings: Choose which Brevo list to sync customers into, and whether to include customer attributes like total spend, order count, and last purchase date. These attributes power advanced segmentation.

Step 5: Build Your First Automation Workflow

With the integration live, head to Brevo's main dashboard at brevo.com to build automations. Brevo provides pre-built workflow templates for common WooCommerce scenarios:

Welcome Series — triggered when a new customer makes their first purchase or signs up via newsletter Abandoned Cart Recovery — triggered when cart events stop without a completed checkout Post-Purchase Follow-up — sent 7 days after delivery to request reviews Win-Back Campaign — sent to customers who haven't ordered in 60+ days Birthday Discount — sent annually using customer birthday data

Choose a template, customize the email content, and activate. Brevo's workflow editor uses a drag-and-drop interface — no code required.

For a deep dive into cart recovery specifically, see our Brevo abandoned cart emails guide.

Step 6: Verify the Integration Is Working

Test the integration with a small purchase from your own store:

1. Add a product to cart from an incognito window (so you're treated as a new visitor)
2. Enter checkout with a test email address you control
3. Check the newsletter opt-in checkbox
4. Complete the purchase

Within 60 seconds:

• The contact should appear in your Brevo contact list with order data attached
• The order confirmation email should arrive (sent through Brevo SMTP if you enabled the override)
• The contact should have attributes for LAST_ORDER_DATE, TOTAL_SPENT, ORDER_COUNT

If any of these don't appear, check the plugin's Logs section for error messages.

Common Integration Issues and Fixes

"Connection failed" during initial setup: check that your hosting firewall isn't blocking outbound HTTPS to Brevo's API. Whitelist the domain https://plugin.brevo.com/integrations/api/.

Customers syncing but orders not: verify that the WooCommerce REST API is enabled in WooCommerce > Settings > Advanced > REST API. Brevo uses this API to read order data.

Abandoned cart emails not firing: the plugin only tracks abandoned carts for logged-in users (guests aren't tracked because there's no email address until checkout). For broader tracking, you need a separate session-tracking solution.

SMTP delivery test failing: confirm your sender email is a verified sender inside Brevo. Unverified senders are rejected from SMTP delivery.

PUT request errors: some hosts block PUT requests by default. Contact your host and ask them to allow PUT requests to the Brevo plugin's API endpoints.

Advanced: Custom Attributes and Segmentation

The plugin syncs default WordPress and WooCommerce attributes (email, name, total spent, order count). For custom attributes — product preferences, location-based segments, customer tags — you'll need either:

• Brevo's REST API with custom scripts that push data after each order
• WP Fusion plugin, which extends WooCommerce-Brevo with deep custom attribute mapping
• Zapier integration for non-standard data flows

For most stores, the default attributes are enough to build powerful segments. You can create segments in Brevo like:

• "Spent over $500 in last 90 days" → VIP customer segment
• "Ordered 2+ times but no purchase in 60 days" → win-back candidate
• "Single purchase over $200" → high-value-but-at-risk

These segments then receive targeted campaigns automatically.

Pricing Note

The Brevo for WooCommerce plugin is free. Brevo's free plan supports unlimited contacts — perfect for stores building lists. As your monthly email volume grows, you'll upgrade to one of Brevo's paid plans (starting at $9/month).

By comparison, Klaviyo (the dominant WooCommerce email tool) starts at $45/month for 1,500 contacts and scales aggressively with list size. For a store with 10,000 contacts, Klaviyo costs over $180/month while Brevo's Standard plan (with full automation and A/B testing) is $18/month. That's a 10x cost difference for similar core functionality.

Brevo Pricing 2026

Plan	Monthly Price	Emails Included	WooCommerce Features
Free	$0	300/day, 100K contacts	Full integration, basic automation
Starter	$9	5,000/month	Full integration, no daily limit
Standard	$18	5,000/month	Full + advanced automation, A/B testing
Professional	$499	150,000/month	Full + AI segmentation, WhatsApp
Enterprise	Custom	Unlimited	Full + dedicated IP, custom workflows

For most stores under 10,000 monthly emails, the Standard plan at $18/month delivers the full Brevo + WooCommerce experience.

Start your free Brevo + WooCommerce integration →